How do you determine the pricing?

Many factors influence our pricing at both portfolio and individual level. We begin by taking market data to determine the appropriate minimum and maximum prices then analysing your property's performance on an individual level. We use a combination of external and internal data to benchmark its current and potential performance relative to similar properties and the broader market. We then consider seasonal demand trends in your property's location, such as school holidays or special events (NYE, concerts, sporting events).

Pricing tactics

To maximise your revenue, our team uses various tactics such as:

Customisable data-driven pricing:

• This is when pricing recommendations are based on market supply and demand, seasonal and day-of-week trends, special events and holidays, and the number of days left to book. Some customisation options layer on top of market data to give control over your pricing strategy such as:
  • Last-minute discounts to maximise revenue in lower demand periods
  • Occupancy-based adjustments

Dynamic minimum-stay rules:

• Cascading minimum night stays keep min-stays higher further out and lower them as a date approaches, set fixed minimum night stays for holidays and the high season.
• Automatically reduce minimum night stays to fill gaps in your calendar

Competition pricing:

• Through constant review from the team and our pricing software the aim is to be competitively placed in the market:
  • Neighbourhood occupancy is considered when assessing demand - this will fluctuate with demand

Discounts:

• Long-stay discounts encourage guests to book a longer stay to maximise occupancy, this varies per market however, usual discounts are given to weekly or monthly stays but can potentially apply to other lengths.
• In slower periods we use various promotional tools available to us through different channels, this in turn gives us an SEO boost which encourages more visibility and bookings through our channels.